Increase Flower consumers

Hanaiku Kids program

At this seminar, following to ” Flowers for Kids” introduced at summer 2008 JELFA forum, “Hanaiku Kids program” is introduced as the second program for increasing flower consumption and growing future potential consumers.

Learning from north and south American flower marketing strategies through“Flowers for Kids ®”

At the JELFA Forum 2008 invite Mr. Ramiro Peñaherrera , the founder of “Flowers for Kids ®” a new marketing strategy to grow potential flower consumers. was invited. Mr. Pnajera introduced the story how the program began and then, and actual programs’ activities,

Organic flowers

At the JELFA Forum 2007, organic flower grower/distributor/seller, Mr. G.D.Bert van Blokland from Holland spoke over European organic flower production, distribution, and certification system. Mr Blokland expects Japanese market to deal more organic flower.

Marketing flowers and plants

Project development manager for the Flora Holland, Netherland, Mr. Fred van der Hoeven had lecture on flowers and plants marketing.

Latest news from overseas

JELFA had to change the program because the original lecturer, Kenyan rose grower (president of Panda flowers) was not able to travel to Japan, nonetheless more than 120 attendants participated the forum.

Evolving Holland’s flower markets

 JELFA seminar 2006 was held successfully at Urban Hotel Ota market, with more than 120 growers, sellers, material traders, transporters, market and municipality administrators participation.

 Future of Flower industry

JELFA Forum 2005 was held at Urban Hotel Ota market with participation of whole sales marketer, grower, retailers, bouquet producers , transport agents, and material dealers.

Distribution’s quality control and management in Holland

JELFA Forum 2005 was held at Urban Hotel Ota market with more than 130 participants from many different fields, such as whole sales marketer, grower, retailers, bouquet producers, transport agents, material dealers.

Quality standard in distribution can be branding tool

 JELFA Forum 2004 was held at Urban Hotel Ota market with more than 130 participants from whole sale market, transporting company, also growers, retail, bouquet producers, and material dealers.

Cheer up Japanese flower distribution
“Ideas to establish distribution quality - JELFA’s mission”

 JELFA Forum 2004 was held at Urban Hotel Ota market with more than 130 participants including wholesalers, grower, retailers, bouquet producers, transporting dealers, material dealers attended.

Slides introducing ELF bucket system September 26, 2006

 The secod JELFA general meeting commemorational l lecture

 The second general meeting, followed by the commemorational lecture with the attendance of guests of honor, Mr. Kondo, head of Ministry of Agriculture, forestry and fishery flower project office, and Mr. Nishigishi, managing director of Japan Flower Promotion Center.

Cheer up Japanese flower distribution
“Future of flower distribution- JELFA’s mission”

The first FELFA seminar was held at Urban Hotel Ota market. Growers, sellers, material dealers, transport dealer, market, administrator, and so on, about 150 participants attended. Report according to the day’s program is available.